I designed brand touchpoints both audiences facing and internal facing, with a focus on the brand’s core mission — to bring genuine content from the perspective of a modern woman. Creating a playful and real identity system, the logo straddles a mid-century and current aesthetic.
A soft, natural colour palette reflective of the divine feminine drives continuum throughout the identity, well representing Valeria herself. Youtube banner, logo, branding standards guide and media kit were among the deliverables.
Photography shot by Emma Pugsley