Nudestix Cosmetics

Digital Art Direction

[Project Highlighted: Intense Matte Lip Pencil]

  • Concept
  • Lighting
  • Videography
  • Editing
  • Photography

With an aim to grow their digital presence, Nudestix was looking to launch their Intense Matte Lip Pencil with a creative campaign that spoke to their brand values.

Led by the idea ‘beauty meets simplicity’, campaign highlights Nudestix’s commitment to makeup culture and freedom, with a strong sense of practicality.

An emotional focus on play was bought in to the lifestyle video through angles and lighting, with snappy cuts to ground the campaign — Youthful yet polished, encompassing a relaxed sense of order, the final campaign merges precision and play, with form and function holding equal weight.

All work rolled out through digital ads, on the .com, Sephora, and across social channels.