Finley Jewelry

Creative Strategy


[Project Highlighted: Authentic Edit Drop]


  • Concept
  • Art Direction
  • Digital Marketing
  • Campaign Branding
  • Content Marketing
  • Product Design

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The narrative is told through the voices of young women sharing their personal journeys with a sense of vulnerability, complimenting the organic shapes of the collection.

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Fortunate to have led and experienced the entire launch lifecycle, I was tasked with managing the collection from product design to art direction and the production of the photoshoot, followed by digital marketing and sales.

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My role was to lead the campaign creative, employ content marketing, influencer relations and the art of story-telling to spread the message.

Peep Carter’s interview here.

Check out the Authentic Collection here.